The Silver Cross x Automobili Lamborghini story

How did the Silver Cross x Automobili Lamborghini collaboration emerge?

Since the debut of its first super sports car in 1964, Automobili Lamborghini has been at the forefront of automotive excellence, becoming a global icon synonymous with unparalleled craftsmanship, precision engineering and a commitment to bold authenticity that is recognised around the world.

For the very first time, Silver Cross, the world’s leading nursery brand, is collaborating with Automobili Lamborghini to create a super stroller that embodies the authentic DNA of two icons.

What was the vision for Reef AL Arancio?

A vision of luxury and legacy, Reef AL Arancio is designed for parents chasing the unexpected. It’s an extension of the customer’s lifestyle, where every possession – from their car to their stroller – makes a statement.

By combining Silver Cross’ unprecedented authority in nursery innovation with the iconic intricacies of Automobili Lamborghini design, a super stroller is born. A hybrid of high-performance detailing and meticulous engineering, this collection is bold and brave, going above and beyond the expectation of any nursery collaboration.

Totally exclusive, Reef AL Arancio is strictly limited worldwide, with only 500 available globally.

The collaboration between Silver Cross and Automobili Lamborghini was a highly creative and collaborative project. Could you take us through the design process?

The collaboration between Silver Cross and Automobili Lamborghini was a meticulous process, taking over two years from initial concept to product delivery.

Initial concepts and brand immersion 

Our first presentation to Automobili Lamborghini took place in November 2022 at the Lamborghini factory in Sant' Agata Bolognese, Italy. We met representatives from the design and licensing teams and delved into the brand's history, values and DNA. We presented our initial thinking and ideas, setting the mood and tone for the collaboration. The aim was to closely align the values and essence of both brands – a commitment to high performance, exclusivity and design excellence.

Product development

Following this inspiring visit, 2023 marked the concept development phase of the process, and allowed us to immerse ourselves into the world of high-end, exclusive automobiles. We visited Lamborghini showrooms to understand the customer journey and the expectations of its clientele. This allowed us to draw inspiration from the exceptional design and craftsmanship featured in Lamborghini vehicles, helping us better understand the fine details that define the brand.

The reveal

By June 2024, we were ready to present the first sample of Reef AL Arancio. This was a pivotal moment, as we unveiled the product alongside a comprehensive marketing strategy, detailing the global vision for the collection. The debut sample was a testament to the months of detailed research, intricate craftsmanship and dedication of the Silver Cross design team.

Tell us about Reef AL Arancio’s identity.

From the outset, it was important for us to draw inspiration from the breathtaking styling and surfacing which make Lamborghini vehicles so unique. We wanted the fabrics and hardware to integrate seamlessly and used bespoke structures to mirror the intricacy and faceted nature of the vehicles. 

This, combined with the tactile surface textures and high-quality materials creates a unique, strong identity and emotive connection between the brands.

The touchpoints and detailing throughout Reef AL Arancio draw direct inspiration from Automobili Lamborghini DNA, as well as our own experience in creating premium infant travel solutions.

Reef AL Arancio is available exclusively at Harrods in the UK.

The “Automobili Lamborghini” and “Automobili Lamborghini Bull and Shield” trademarks, copyrights, designs and models are used under license from Automobili Lamborghini S.p.A, Italy.