Pregnancy pillow: Behind the design

What inspired you to design a pregnancy pillow? 

When my partner was expecting our son, she tried a range of pregnancy pillows which all had the same problem – they didn’t offer the support she needed and therefore struggled to find relief from aches and pains as she progressed in her pregnancy. I already made a variety of bedding products, so took it upon myself to create my own version. 

I researched the market and tested lots of products and discovered many of the more affordable options didn’t offer any support, looked garish in their appearance and, most shockingly, didn’t meet lots of standard safety and fire regulations. 

It took months of research and development to source a material that provided the right amount of support, could bounce back into shape and met the highest safety standards as well as being kind to skin. After sourcing over 20 fabrics and fibre options, we found an OEKO-TEX® STANDARD 100 certified filling that was perfect. It’s hypoallergenic and breathable whilst offering maximum and lasting comfort.  

We wanted to create something special that’s not only comfortable, but looks great in the modern home too. That’s why we opted for a soft, organic cotton cover with a piped edge for a more premium and timeless look that fits seamlessly into any space, rather than standing out. The pregnancy pillow’s cover can also be easily removed and is machine washable at 30°C when accident or spills happen. 

What support does the pillow offer? 

The best thing about the pillow is its flexibility. Whether you’re pregnant, feeding or simply struggling with aches and pains, the pillow offers targeted support from the front and back for your neck, back, shoulders, hips, pelvis, knees and bump – as well as doubling up as a regular pillow. We’ve heard from customers who have used our pillow through pregnancy and beyond in a variety of different ways thanks to its unique and flexible design. 

How can it be used? 

The pregnancy pillow’s flexible design can be used in so many ways to suit your every need. Use during the night to support your growing bump by aligning your pelvis to lessen the weight on your pressure points, to prop yourself up whilst sitting watching TV, or fold the legs for extra comfort when nursing and holding baby. 

Lots of customers used our pregnancy pillow throughout their pregnancy and are now using in postpartum and beyond. This pillow isn’t just for pregnancy. It’s an investment piece that’s proven to help with the aches and pains we all experience – pregnant or not. It’s designed to last by using luxurious materials that live up to everyday use.