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Coast is our cool and durable carrycot/pushchair travel system which features stylish detailing and premium marl fabrics. Coast is fully accessorised with a co-ordinating deeply padded footmuff and super practical pram bag.
Tide is our new multi-terrain pushchair with an overnight sleeping approved carrycot, reversible multi-recline pushchair seat and effortless freestanding fold.
Introducing the all new Wave, our future-proof travel system that’s designed especially for growing families.
Suburban, stylish, sustainable – Reef is our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you.
Dune, our contemporary and compact urban travel system proves there’s no need to compromise when it comes to style and functionality.
Add an award-winning Dream i-Size Infant Carrier & Base with your Coast pushchair, designed for everyday strolls
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. Includes Accessory pack with a changing rucksack, footmuff, phone holder and cup holder.
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Our lightest, most compact multi-terrain pushchair, Tide is made for exploring. With 4-wheel suspens...
Everything you need with your Wave pram including Dream i-Size infant carrier & base, changing bag, footmuff, phone holder and snack tray
Turn your Wave pram into a Travel System with an award-winning Dream i-Size infant carrier
Everything you need with your Reef pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Reef, our multi-terrain travel system offering the ultimate in baby comfort no matter where your adventures take you with its freestanding fold, first bed folding carrycot and off road wheels with a travel pack
Everything you need with your Dune pram including a First Bed Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Newborn Pod and an award-winning Dream i-Size infant carrier and Travel pack.
Everything you need with your Dune pram including a Compact Folding Carrycot, Dream i-Size infant carrier, changing bag, footmuff, phone holder and snack tray
Combine your Dune pram with a Compact Folding Carrycot and an award-winning Dream i-Size infant carrier
For everyday strolls with a one hand fold
Upgrade your daily strolls with Zest, our everyday pushchair offering style and comfort for both parents and babies.
Makes mealtimes fun
Eat&Play is the 4-in-1 highchair and play table that does it all. Transforming effortlessly from...
For snacking, weaning and playtime
Start you little one's weaning journey
Awarded the safest infant carrier for your newborn by ADAC, when used with the Dream i-Size base
The only 360° rotating car seat you need, suitable from birth to approx. 12 years
The multi-stage car seat, growing with your child from 15 months to approx. 12 years of age
Our high-back booster seat from 4 to 12 years old, approved to the latest R129/03 safety standard
Simple and beautiful, the Bromley nursery furniture collection offers the perfect canvas for creatin...
Create the best nursery for your little one to nap, play and grow with the Bromley Oak 3-piece nurse...
Special edition auto-folding super stroller.
Special edition 360° rotating, all stage car seat.
Special edition one-pop travel cot, co-sleeper and playpen.
Recently, Silver Cross teamed up with Baby Basics UK to launch a unique initiative to help vulnerable families. As part of our Premium Valet and Service initiative, people have the option to send in their used Silver Cross pram or pushchair for a free valet and service. It will then be passed on to baby bank charity Baby Basics UK, who donate it to a family in need. Here, we talk to the charity’s CEO Cat Ross about why such donations are needed more than ever.
Baby Basics was founded in Sheffield in 2009 to support vulnerable families in the area.
Tell us about the work Baby Basics does.
Baby Basics has been working since 2009 to support vulnerable families with essentials for life with children from pre-birth to five years old, but the pandemic has brought the need for our work to another level. We are a highly respected and trusted partner for health and social care professionals, both from statutory services and the voluntary and community sector, who refer families to us for support.
Who do you support?
Many of the families we support are struggling to find work that fits with family life or are working families on low incomes and just can’t manage to make ends meet. Many families who have accessed our services over the last 16 months have had to for the first time and it was a position they never thought they would find themselves in.
When you have a child, you never ask to be in a position that you can’t provide for them, but situations out of their control such as a rise in the cost of living, unemployment, domestic abuse, seeking asylum or low wages make life with their families a constant struggle.
We believe in empowering these families, lifting the stress and anxiety of how they are going to provide and enabling families to flee domestic violence and raise their children in a safer environment.
Provisions of clothing, nappies, toys, a safe place to sleep and toiletries for the whole family means they can prioritise what little they have on housing costs, food and heating.
But we couldn’t provide for the thousands of children and families we support without the committed help of the public, our corporate supporters and our funders. Donations of new and quality second-hand goods allows us to bless these families with items that show them they are valued, loved and that just because they are struggling it does not mean they do not deserve the best we can give them.
The Covid-19 pandemic has brought to the forefront the needs of many people in the UK, not least those with new babies and toddlers.
In 2020 we supported over 23,000 children and their families, an increase of over 175% nationally. Our inaugural centre in Sheffield at the height of the pandemic was working with a 400% increase.
Sadly, the economic impact of the pandemic is going to be very long lasting. As restrictions are eased and the economy begins to open up again, we believe we are going to see more families out of work and more families battling to lift themselves out of the poverty trap they have slipped into, and more families having to make difficult choices of whether to feed and clothe their children or heat their house.
As furlough comes to an end and the phasing out of the Universal Credit £20 uplift begins many families will begin to worry more about how they will make ends meet, and if they haven’t had to already, many will now need the support of Baby Basics.
We couldn’t provide for the thousands of children and families we support without the committed help of the public, our corporate supporters and our funders.
How can people get involved in helping the charity?
The UK is very much more aware of food banks and the increase in need they have seen, with many more people needing to access their services to feed themselves and their families.
If you are reading this and feel inspired to help even just one family, please get in touch with your local Baby Basics centre or with Baby Basics UK. Or, with Silver Cross’ stroller donation scheme, you can donate a used pram to Baby Basics in support of families who do not have the funds to buy one.
Every item of clothing, cot, toy, stroller and pack of nappies given, every penny donated, makes such a difference to the lives of so many families. If we all do our part, we truly can make life a little better for families in our community.
What’s next for Baby Basics?
Financial donations allow us to keep our services running. From opening new Baby Basics centres, ensuring every moses basket, cot and cot-bed has a new mattress, giving every child a new toy at Christmas and constantly growing and developing our services to better meet the changing needs of families.
Our hope and dream for the future is that baby banks become extinct. That children and families are no longer struggling to obtain the basics for life. But until that day we are committed to be there for families through our Baby Basics centres, which are run by the local community.
Cat Ross is the CEO of Baby Basics UK, a volunteer-led charity and baby bank supporting new mothers and families who are struggling to meet the financial and practical burden of looking after a newborn. Founded in Sheffield in 2009, Baby Basics now has a network of centres across the UK offering essential donations and equipment to those in need – from nappies and clothing, to strollers and moses baskets.